In early 2022—before most people even noticed the trend—I saw AI’s potential to revolutionize creativity and storytelling. While others were asking, “Are you really into that IA thing?” (yes, they got the letters backwards!), I was busy earning 4 certifications, completing 60+ hours of hands-on learning, and mastering tools like MidJourney, ChatGPT, and Ideogram.

For over 20 years, I’ve been creating bold, breakthrough campaigns that stand out. As an award-winning advertising creative director, I’ve worked with iconic brands like BMW, Virgin Atlantic, and NetJets to bring their stories to life in elegant and innovative ways. At the same time, I’ve helped leaders in healthcare like AbbVie and Sanofi create experiences that truly connect healthcare professionals and patients.

Now, I bring the best of both worlds together with ‘AI & I’—a creative approach that blends the art of storytelling with the science of AI. The result? Strategic, high-impact creative that makes waves across digital and traditional channels.