Let’s make it
r.AI.n
Exploring where human instinct and machine cognition meet.
el.AI.ne blends bold ideas with emerging technologies to make you think — and move you to act.
Looking Beyond Beige
We’re in a moment where AI systems are increasingly powerful — and increasingly indistinguishable from one another.
In warehouses, labs, factories, and living rooms, capability is accelerating. Meanwhile, identity is flattening.
Without intention, we risk building beige futures: optimized, efficient, and forgettable.
We’ve been imagining robots for decades. Robby the Robot had more personality in 1956 than many advanced systems do today. The issue isn’t capability. It’s identity.
As embodied AI enters physical environments, the challenge shifts. We’re no longer just engineering function — we’re shaping presence.
I translate advanced technical systems into distinct identity — so they stand out, earn trust, and belong.
ABOUT ME
Creative Director working at the intersection of storytelling, technology, and embodied AI.
With 20+ years leading global brands—from BMW and Virgin Atlantic to AbbVie and Sanofi—I translate complex systems into experiences people understand and remember.
An early adopter of generative AI, I combine strategic craft with emerging tools to shape how intelligent systems show up in the world.
