Let’s make it
r.AI.n
Exploring where human instinct and machine cognition meet.
el.AI.ne blends bold ideas with emerging technologies to make you think — and move you to act.
Looking Beyond Beige
We’re in a moment where AI systems are powerful — but increasingly indistinguishable from one another. In robots, warehouses, labs, and living rooms, capability is accelerating. Meanwhile, identity is flattening. Without intention, we risk building beige futures: optimized, efficient, and forgettable.
We’ve been imagining robots for decades. Robby the Robot had more personality in 1956 than many AI systems do today. The problem isn’t capability. It’s identity.
I turn technical capability into distinct identity — so AI systems stand out instead of blending in.
ABOUT ME
Creative Director working at the intersection of storytelling, technology, and embodied AI.
With 20+ years leading global brands—from BMW and Virgin Atlantic to AbbVie and Sanofi—I translate complex systems into experiences people understand and remember.
An early adopter of generative AI, I combine strategic craft with emerging tools to shape how intelligent systems show up in the world.
